Client | Circa | Type

The Prudential Property Company was challenged to lease a particular commercial property that had been vacant for some time. The agent who leased the building would receive a one-carat diamond for their efforts. With a limited budget, focus2 created this direct mail piece to promote the competition to employees. Each of the 200 units created contained a real chunk of coal, which wasn't easy to get, and required a great deal of patience to assemble. The building was leased soon after.