Client | Circa | Type

focus2 introduced the idea of a mini-catalog in every Nambé box to help consolidate information and constructively utilize the attention of the consumer. The idea was to show some of the other products available from Nambé. Instead of receiving multiple pieces of collateral with a purchase, the consumer would now receive a 16-page accordion-fold color brochure. Created with the same elegant style that has become characteristic of Nambé, it was met with tremendous success.