Client | Circa | Type

In 1994, Today's Kids wanted a trade catalog that communicated to toy buyers a parallel image of what their toys offered children. focus2 designed a cover featuring a registered embossed illustration of a toy factory to achieve the actual feel of the molded bright color plastic toys. focus2 carried this 'touch and feel' theme on category divider pages throughout the catalog by using photographic images of 3-dimensional sculptures to replicate the look of the embosed graphics.