Client | Circa | Type

This holiday poster series was conceived as a tribute to classic type design. Each holiday from October 2008 through Summer of 2009 we'll be exploring classic fonts, their history, origins and expressions of the holiday seasons with illustrative type explorations. In addition, each poster will be available as desktop wallpapers which can be downloaded from our goodies section.

Poster Copy: The Wolf Man from Helvetica
Typography meet Lycanthropy . Classic Killer Type 02

Helvetica emerged in 1957, the same year monster hysteria swept the US with the film "I Was a Teenage Werewolf" with Michael Landon. This and other accounts of shapeshifting man-beasts have been told and retold since the first century. In the world of type, Helvetica, with it's wide usage and number of weights, has also been a celebrated and reconfigured standard, joining creatures of the silver screen with 2007's tale of the same name. These two classics have been brought together by focus2 brand development to celebrate the season and the classics which continually inspire and motivate us.