Client | Circa | Type

Dickies and Selecta Corp LLC, legends in American workwear have retained focus2 to develop a catalog introducing their new line of chef wear apparel. With the intent to not follow the industry norm of posing models in workwear, focus2 developed a whimsical solution utilizing common elements from the hotel and restaurant industry. This visually rich solution reinforces the undeniable legacy of innovation and quality that the Dickies brand represents.